Tag: tourism

India to showcase special trade exhibition in Mississauga

–Four-day free event to feature textiles, handicrafts, jewellery, fashion and much more

 For the first time ever, India Trade Promotion Organisation (ITPO), a Government of India Enterprise, with the support of the Consulate General of India in Toronto, brings to Canada, भारत – India Show, at Hall No. 3, The International Centre, Mississauga from 10-13 October 2019.

Over 40-50 exhibitors from India will display a range of products including handicrafts, giftware, textiles, home furnishings, carpets, gems and jewellery, leather goods, organic foods, spices, tourism and hospitality and several other ethnic goods during the four day FREE exhibition open daily from 10am to 8pm for visitors. Continue reading “India to showcase special trade exhibition in Mississauga”

Incredible India Wins Pata Gold Award 2019

The Incredible India “Find the Incredible You” campaign released globally by the Ministry of Tourism during 2018-19 has been declared winner of the PATA (Pacific Asia Travel Association) Gold Award 2019 in the “Marketing – Primary Government Destination” category. This year’s awards attracted 198 entries from 78 organisations and individuals worldwide.

The Ministry of Tourism, as part of its promotional initiatives annually releases Global Media Campaigns under the ‘Incredible India’ brand-line in the Television, Print, Digital and Social Media, in key and potential source markets overseas.

To take the Campaigns to the next level, the ‘Incredible India 2.0’ Campaign was launched in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country.

As part of the 2.0 Campaign, five new television commercials were produced by the Ministry, which were aired globally in the television, digital and social media. These were:

  1. Yoga   :           “The Yogi of the Racetrack”
  2. Wellness :      “The Reincarnation of Mr. and Mrs. Jones”
  3. Luxury  :        “The Maharani of Manhattan”
  4. Cuisine  :       “The Masala MasterChef”
  5. Wildlife :       “The Sanctuary in Paris”

The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travelers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travelers, with the tagline “Find the Incredible You”.

The series of films have received a very good response and have registered over 153 million views on social media. They were earlier awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019. Continue reading “Incredible India Wins Pata Gold Award 2019”

‘2019’ is the ASEAN India- Year of Tourism

Tourism Minister of India co-chairs the 7th ASEAN-India Tourism Ministers meeting at  Ha Long City, Viet Nam

India’s Union Minister for Tourism, Shri. K. J. Alphons attended the Seventh Meeting of Tourism Ministers of ASEAN and India held in Ha Long City, Viet Nam today.               Shri. K J Alphons co-chaired the Tourism Ministers’ meeting with the Minister of Culture, Sports and Tourism of Viet Nam, Mr. Nguyen Ngoc Thien. The Ministers’ meeting noted the strengthened tourism performance of ASEAN and India in 2018 with preliminary numbers of  139.5 million tourist arrivals to ASEAN and India in the year with an increase of   7.4 per cent as compared to the previous year.

During the meeting, the Ministers welcomed the decisions of the ASEAN-India Informal Breakfast Summit held on 15 November 2018 in Singapore. As a follow up to the Summit, the Ministers launched the ASEAN-India Tourism Cooperation Year 2019, and looked forward to enhancing cooperation with a view to increasing two-way tourist visits and promoting greater people-to-people exchanges between ASEAN and India. Earlier, during the ASEAN – India Commemorative Summit in January 2018, the Prime Minister of India had proposed designating the year 2019 as ASEAN-India Tourism Year. This was also discussed during the 20th ASEAN-India Tourism Working Group meeting in Thailand, and it was decided to prepare a calendar of activities commemorating the ASEAN – India Year of Tourism. The Ministry of Tourism has prepared and shared a calendar including various events for celebrating tourism year. Continue reading “‘2019’ is the ASEAN India- Year of Tourism”

India is among the fastest growing tourist destinations in the world

The ‘first ever’ India Tourism Mart (ITM 2018) was inaugurated in New Delhi, India today. The India Tourism Mart is being organized by the Ministry of Tourism from 16th to 18th September 2018, in partnership with the Federation of Associations in Indian Tourism and Hospitality (FAITH) and with support of State /UT Governments. The function was held in presence of the Secretary, other senior officials of Tourism Ministry and Chairman/members of FAITH and also delegates from India and across the world.

Inaugurating the event, Union Minister Shri Piyush Goyal wished the best to the Tourism Ministry to reach the ambitious goal of US$100 billion FTA receipts/year within 5 years. T The Minister said that the most important element that will help promote Tourism in a complete way is the Government’s cleanliness drive, the Swachhta Abhiyan, which will ensure India becoming a preferred destination for all international tourists.

Speaking at the event, the Tourism Minister announced that ITM will be an annual event hereafter in line with other International Tourism Marts and it will be held in the month of September. The Minister said that India is so vast that there will be something new for everyone to see and experience in this country with its varied geography, culture, traditions, architectural marvels, religions.  Continue reading “India is among the fastest growing tourist destinations in the world”