The 19th Edition of IIFA Weekend & Awards 2018 and the United Nations have come together to promote the campaign, “Beat Plastic Pollution”, the theme for World Environment Day, 2018 to combat one of the greatest environmental challenges of our time. The message is clear: If you can’t reuse it, refuse it!
The UN continues its partnership with IIFA this year with a collaborative advocacy campaign to tackle the pressing issue of plastic pollution, under the aegis of Greening the IIFA.
The campaign is a clarion call for action for all of us to come together and consider how we can make changes in our everyday lives to reduce the heavy burden of plastic pollution on our natural habitat, our oceans, our wildlife – and our own health.
The goal is to inspire people to search for the kind of solutions that lead to sustainable behaviour change upstream. Additionally, the campaign will provice momentum to beat plastic pollution and inspire innovators, activists and leaders worldwide to do more than just clean up existing plastics, but also focus our action upstream.
IIFA has always promoted activities that make our world a better place to live in. Since 2007, IIFA has adopted the green carpet as a show of support and to create awareness about environmental concerns. While plastic has many valuable uses, we have become over reliant on single-use or disposable plastic – with severe environmental consequences. Continue reading “IIFA AND UNITED NATIONS JOIN FORCES TO CAMPAIGN : ‘BEAT PLASTIC POLLUTION’”