Disney launches cloth face masks featuring iconic characters amid the coronavirus pandemic
Disney has unveiled a range of resuable, cloth face masks featuring some of its most iconcic characters like Mickey Mouse, Winnie the Pooh and so on, amid the coronavirus pandemic. These masks also feature iconic characters from Pixar, Marvel and Star Wars and the company says a portion of the profits will be donated to charity, to help comat coronavirus.
In a statement announcing the mask line Thursday that it decided to introduce the new items following guidelines issued by the Centers for Disease Control and Prevention and other health experts urging the public to wear face coverings to limit the spread of COVID-19.
In its announcement, the company said it plans to donate 1 million cloth masks, which cost $19.99 per four-pack, to “children and families in underserved and vulnerable communities across the U.S.,” including to communities in California and Florida, which is where Disneyland and Disney World operate, respectively. The corporation said it also plans to donate up to $1 million in profits earned from mask sales in the U.S. to MedShare.
Charles Redding, CEO and president of MedShare, said in a statement that the donations will “make a tremendous impact in the communities we serve.”
“Their contribution of one million Disney cloth face masks will be provided to families in underserved communities and organizations working to limit the spread of COVID-19, while their monetary donation will be used to support the medical community’s ongoing efforts to provide lifesaving care to those who need it most,” Redding continued.
“We realize this is a challenging time for families and wearing any type of mask can be daunting,” Edward Park, senior vice president, Disney store and shopDisney, also said in a statement.
“Our hope is that Disney’s cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us,” he added.