Akshay Kumar will be featured in a special PSA directed by Rajkumar Hirani
Known for being an advocate of Good Health and Fitness, international film megastar Akshay Kumar will be featuring in a video campaign by WHO (World Health Organisation) to raise awareness about Diabetes in India – the Diabetic capital of the world.
Diabetes is part of the World Health Organisation’s mission to prevent diabetes whenever possible, encourage prevention and to raise awareness.
The Maharashtra Government approached Akshay Kumar to appear in the video, which will be directed by Rajkumar Hirani and released on World Health Day on April 7th.
Akshay Kumar and Rajkumar Hirani have been discussing ideas for the video, which is expected to be shot this week in Mumbai.
An initiative by the state government, the video will be released online on the YouTube channel, Being Indian. Sanjay Deshmukh, Additional Municipal Commissioner (Western Suburbs), will also be a part of the video.
Previously, Akshay Kumar supported the UN’s Global Goals campaign advocating the importance of Global Goal No 3 ‘Good Health and Well-Being’. He also recently extended his support for Max Bupa Walk for Health, which aims to inspire thousands of families to walk more to enhance their overall health and well-being.