Tag: yoga

Incredible India Wins Pata Gold Award 2019

The Incredible India “Find the Incredible You” campaign released globally by the Ministry of Tourism during 2018-19 has been declared winner of the PATA (Pacific Asia Travel Association) Gold Award 2019 in the “Marketing – Primary Government Destination” category. This year’s awards attracted 198 entries from 78 organisations and individuals worldwide.

The Ministry of Tourism, as part of its promotional initiatives annually releases Global Media Campaigns under the ‘Incredible India’ brand-line in the Television, Print, Digital and Social Media, in key and potential source markets overseas.

To take the Campaigns to the next level, the ‘Incredible India 2.0’ Campaign was launched in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country.

As part of the 2.0 Campaign, five new television commercials were produced by the Ministry, which were aired globally in the television, digital and social media. These were:

  1. Yoga   :           “The Yogi of the Racetrack”
  2. Wellness :      “The Reincarnation of Mr. and Mrs. Jones”
  3. Luxury  :        “The Maharani of Manhattan”
  4. Cuisine  :       “The Masala MasterChef”
  5. Wildlife :       “The Sanctuary in Paris”

The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travelers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travelers, with the tagline “Find the Incredible You”.

The series of films have received a very good response and have registered over 153 million views on social media. They were earlier awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019. Continue reading “Incredible India Wins Pata Gold Award 2019”

Shane Warren-Another Yogi Among IPL Superstars

Chris Gayle’s tryst with yoga and how it helped him to rediscover cricketing form has been
making headlines of late. Turns out the “Universe Boss” is not the only IPL star to turn to yoga
to tide over dips in performance.

Another cricketer who adopted yoga to come out of a host of difficulties that he faced in his
career is Shane Watson. He admits that he had tried out everything – from various remedies to
space-age science – but nothing worked the way Yoga did. While the wonders of Yoga were
unknown to him in the beginning, in the initial years of his career he discovered the huge
difference various breathing techniques, meditation and exercises brought to his performance.

He said that yoga has since become an important part of his life and things have changed for
good. He also regrets not starting it earlier in his career as it would have improved his game.
The power of yoga is beyond measure. One can experience life-changing moments if the
practice is done in the right way. No wonder, more and more athletes around the world are
adopting yoga into their daily routines, and reaping its rewards.

When it comes to jaw-dropping performances on the cricket field, Chris Gayle never ceases to
amaze. The 39 year-old West Indies cricketer, who is heading towards his fifth and possibly final World
Cup, gives credit to Yoga for maintaining his form for the game. The ‘Universe Boss’, as he is
known, follows a predominantly Yoga routine to recover and rejuvenate after every game.

This routine, which he religiously follows, has kept him away from going to gym for the past two
months as it works wonderfully in keeping him in shape. Continue reading “Shane Warren-Another Yogi Among IPL Superstars”

“Benchmarks for Training in Yoga”

Ministry of AYUSH and WHO are jointly organizing a three days Working Group Meeting for reviewing the WHO document “Benchmarks for Training in Yoga” from 26-28 February, 2019 at New Delhi, India. WHO is developing Benchmarks Document for Training in Yoga as part of its global strategy to strengthen the quality, safety and effectiveness of Traditional and Complementary Medicine.

Total 16 experts of yoga would be reviewing the draft document. Out of 16 experts, 11 International experts are from USA, UK, Canada, Brazil, Saudi Arabia, Sri Lanka, Thailand, Japan, Australia and Malaysia. There would be 4 session on all 3 days. All the technical sessions would be coordinated by the experts from WHO Secretariat.

The specific objectives of the meeting are to discuss the challenges in training of Yoga, to review & discuss the scope and structure of the working draft document, to review and discuss the contents of the working draft document, to identify the type, scope and criteria of information/data that are further required, and to discuss the working procedure and time frame for further development of the document. This benchmarks document will be used in evaluating Yoga therapy, identifying trends in utilization, developing payment structures for service models, establishing regulatory framework for Yoga practice.

World Health organization (WHO) has been launched Traditional Medicine Strategy 2014-2023 to help health care leaders to develop solution that contribute to a broader vision of improved health and patient autonomy. Continue reading ““Benchmarks for Training in Yoga””

‘Yoga is India’s gift to the world for health and peace’ – P.M. Narendra Modi

At the ‘Yoga for Peace’  event during the G20 Summit in Buenos Aires, India’s Prime Minister said the practice connects everyone to happiness.

“I arrived here just a few hours ago after travelling over 15,000 kilometers in more than 24 hours. And because of your love and enthusiasm, I did not feel at all that I am outside India,” the Prime Minister said in Hindi.

Praising the organisers of the “Yoga for Peace” event, he said it’s hard to think of a better name.

“Yoga keeps both your body and mind healthy. It strengthens your body and keeps your mind at peace,” Modi, who attended the G20 Summit, said.

“Yoga is India’s gift to the world for health, wellness and peace. It connects us with wellness and happiness. Yoga is bridging the vast distance between India and Argentina. It is connecting the two countries and their people,” Prime Minister Modi said.

While Argentina has a keen interest in India’s art, music and dance, there are lakhs of fans of Argentine soccer players in our country. Maradona’s name has become part of our daily conversations and sayings, Prime Minister Modi said.

“It’s a matter of pride and happiness for us that Argentina is hosting the G20 summit. Issues such as global economy, sustainable development, climate change, and fugitive economic offenders will be discussed during the summit. These are in the interest of the entire world, and not just India and Argentina,” he said.

On the sidelines of the G20 summit, Prime Minister Narendra Modi on Thursday met with UN Secretary General Antonio Guterres. The two discussed India’s role in addressing climate change globally. Continue reading “‘Yoga is India’s gift to the world for health and peace’ – P.M. Narendra Modi”

#BollywoodMonster Mashup brings plenty of activities on Family Day

The largest South Asian festival in Canada, #BollywoodMonster Mashup presented by TD, brings even more fun and free activities to festival-goers this time around at Mississauga Celebration Square. On July 21, as part of the #BollywoodMonster Family Day starting at 2pm, there will be a flurry of action to choose from including the KidZone with various games and activities, shopping, finger-licking food, free dance workshops and more.

“The KidZone is an integral part of the #BollywoodMonster Family Day experience, and we look to continue to grow it at this year’s festival. On behalf of the MonstrARTity team, we’d like to thank Toronto Area Ford Dealers for bringing the free mini car rides to the KidZone for #BollywoodMonster Family Day”, says Executive Director of MonstrARTity, Vikas Kohli. “It’s just as exciting that we will have some very skillful chefs who will be providing free cooking demos at the ever-expanding ChefZone. We have free parking for everyone so don’t miss out on the eighth season of this great festival that starts at 2 PM!

In collaboration with Peel Art Gallery, Museum and Archives (PAMA), and Heritage Mississauga, the #BollywoodMonster KidZone presents an exciting array of free arts and crafts such as creating pinwheels, bowl painting and flyable kites. Free games will also be provided courtesy of #MonsterArts for Youth and The Vaarso Foundation, who will be bringing a giant snakes and ladders board game, Continue reading “#BollywoodMonster Mashup brings plenty of activities on Family Day”

Yoga is Beautiful because it is ancient yet modern: Shri Narendra Modi

Instead of Increasing Suffering, Yoga Heals, Yoga is Beautiful because it is ancient yet modern, It is Constant yet Evolving: Prime Minister of India
4th International Day of Yoga celebrated

Prime Minister of India, Shri Narendra Modi has stated that the way to lead a calm, creative & content life is Yoga. “It can show the way in defeating tensions and mindless anxiety. Instead of dividing, Yoga unites.” He was addressing the main event of the 4th International day of Yoga, which was celebrated at the Forest Research Institute(FRI) in Dehradun here today. Shri Krishna Kant Paul, Governor, Uttarakhand; Shri Trivendra Singh Rawat, Chief Minister, Uttarakhand, Shri Shripad Yesso Naik, Minister of State (I/C), Ministry of AYUSH and Shri Harak Singh Rawat, Uttarakhand State Minister (AYUSH) also attended the event.

During his address the Prime Minister further said that, “Instead of increasing suffering, Yoga heals. Yoga is beautiful because it is ancient yet modern, it is constant yet evolving. It has the best of our past and presents and a ray of hope for our future. In Yoga, we have the perfect solution to the problems we face, either as individuals or in our society. Continue reading “Yoga is Beautiful because it is ancient yet modern: Shri Narendra Modi”

Yoga, the discovery of your Self

By Rangarajan

The Sanskrit word ‘Yoga’ simply means ‘reunion’. Reunion implies an existing state of separation. You are separated from your real Self and blissfully unaware of it too! Ignorant of your Self, you identify with your body, mind and intellect and endlessly chase the world for happiness. Yoga is the search and pursuit of your real Self, culminating in Self-discovery, the native home of happiness.

Yoga is pursued fourfold. Hatha yoga, predominantly addressed to the body and vital pranas, ward off lethargy, indulgence and energy dissipation. It renders the body conducive to spiritual quest.

Karma yoga is dedicating actions to a higher ideal vis-a-vis working for a mundane, mechanical survival. Bhakti yoga relieves your mind from the self-inflicted bondage of attachment to stable identification and devotion. Jnana yoga shifts the direction of intellect from unending terrestrial concerns to transcendental enquiry upon the Self.

Since every human is composed of body, mind and intellect, the pursuit of the fourfold yoga, in proportion to individual constitution is indispensable for evolution. Due to its relative ease of demonstration, practise and immediate appeal to the body, postures and breathing in hata yoga, has hit worldwide eminence in no time. Continue reading “Yoga, the discovery of your Self”