2018 FIFA World Cup Russia™ Official Poster unveiled at Moscow Metro

With just three days to go to the Final Draw for the 2018 FIFA World Cup™ in the Russian capital, the famed Moscow Metro held the unveiling of the last remaining visual icon of the event. For the 2018 issue of the Official Poster, the renowned Russian artist Igor Gurovich chose legendary Soviet goalkeeper Lev Yashin as a central figure of his work.

“The Official Poster of the 2018 FIFA World Cup is a true reflection of Russia’s artistic and football heritage,” commented FIFA Secretary General Fatma Samoura. “We are very proud of this beautiful landmark asset that portrays such an important icon and celebrates the coming tournament on Russian soil.”

“It was very important for us to portray Russia as the Host Country in the Official Poster,” added theChairman of the Russia 2018 Local Organising Committee Vitaly Mutko, “that’s why Lev Yashin was choosen, a symbol of Russian football, as the main figure. I’m sure that the poster will become one of the most memorable symbols of the 2018 FIFA World Cup Russia and that fans and participants alike will approve of it.”

Yashin played in four FIFA World Cups – 1958, 1962, 1966 and 1970 – and remains the only goalkeeper in the history of football to win the Ballon d’Or. In the poster, he is dressed in his traditional outfit of black shirt and shorts, knee brace and his famous cap. He is shown reaching for the ball, one half of which is a typical football from Yashin’s era, with the other depicting the vast landmass of Russia as seen from space, reflecting a key inspiration of the 2018 FIFA World Cup brand, that of Russia’s achievements in space exploration. Continue reading “2018 FIFA World Cup Russia™ Official Poster unveiled at Moscow Metro”

Idris Elba to host The Best – British Rock giants Kasabian to perform

With The Best FIFA Football Awards™ 2017 coming to London on 23 October, this year’s hosts and music acts are set to have a best-of-British feel.

Hosting the ceremony at the London Palladium will be Golden Globe and Screen Actors Guild (SAG)-winning actor Idris Elba, who has appeared in high-profile films such as The Mountain Between Us, Beasts of No Nation and Thor, not to mention the critically acclaimed television series Luther. A passionate Arsenal supporter, Elba counts Ian Wright, David Seaman and Thierry Henry among his all-time favourite Gunners.

Joining Elba will be additional presenter Layla Anna-Lee. The London-born Brazilian television presenter and social media star was chosen by director Danny Boyle to narrate the Olympic Opening Ceremony in London 2012 to a global audience of 1 billion. Lee has also presented an array of highly successful online content, including the popular FIFA World Cup™ series The Dugout, and says Pele is her all-time favourite player.

With Great Britain having given the world legendary bands such as the Beatles, the Rolling Stones and the Clash, it seems fitting to have giants of modern day rock-and-roll perform at The Best. Leicester’s Kasabian, who released their sixth studio album this year, are no strangers to performing at the world’s biggest festivals. Continue reading “Idris Elba to host The Best – British Rock giants Kasabian to perform”