Tag: luxury

Incredible India Wins Pata Gold Award 2019

The Incredible India “Find the Incredible You” campaign released globally by the Ministry of Tourism during 2018-19 has been declared winner of the PATA (Pacific Asia Travel Association) Gold Award 2019 in the “Marketing – Primary Government Destination” category. This year’s awards attracted 198 entries from 78 organisations and individuals worldwide.

The Ministry of Tourism, as part of its promotional initiatives annually releases Global Media Campaigns under the ‘Incredible India’ brand-line in the Television, Print, Digital and Social Media, in key and potential source markets overseas.

To take the Campaigns to the next level, the ‘Incredible India 2.0’ Campaign was launched in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country.

As part of the 2.0 Campaign, five new television commercials were produced by the Ministry, which were aired globally in the television, digital and social media. These were:

  1. Yoga   :           “The Yogi of the Racetrack”
  2. Wellness :      “The Reincarnation of Mr. and Mrs. Jones”
  3. Luxury  :        “The Maharani of Manhattan”
  4. Cuisine  :       “The Masala MasterChef”
  5. Wildlife :       “The Sanctuary in Paris”

The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travelers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travelers, with the tagline “Find the Incredible You”.

The series of films have received a very good response and have registered over 153 million views on social media. They were earlier awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019. Continue reading “Incredible India Wins Pata Gold Award 2019”

Jet Airways Operates All-Women Crew Flights On the Occasion Of ‘International Women’s Day’

On the occasion of International Women’s Day on 08th March, 2019, Jet Airways, India’s premier full-service international airline, is planning to operate four domestic flights with all-women Cockpit and Cabin Crew members.

 These planned domestic flights 9W 346, 9W 355 (Mumbai-Delhi); 9W 358 (Delhi–Mumbai) and 9W 481 (Mumbai–Bengaluru), will be further managed exclusively by all-women teams from a cross-section of the business, including Engineering, Ground Handling, Ground Services, Security and Cabin Appearance Supervisors. Women aircraft Engineers, Technicians and Flight Dispatchers will attend to the technical services; while the non-technical work on the ground will be handled by women Duty Managers, Counter Staff and Security Officers highlighting the professionalism and capabilities of the airline’s women employees.

 The airline will surprise select women guests on-board these flights by presenting them with gift hampers, where each goody bag will contain gifts from top-notch participating brands such as Colorbar Cosmetics, Jean-Claude Biguine, Paris Salon & Spa and Lemon Tree Hotels. Jet Airways’ International Women’s Day will be replete with Lucky Draws for its women guests on these select flights.

As part of its special in-flight fundraising drive, Jet Airways is supporting the work of two leading NGOs working on women’s issues. Continue reading “Jet Airways Operates All-Women Crew Flights On the Occasion Of ‘International Women’s Day’”

Canadian International AutoShow Introduces Inaugural Luxury & Supercar Forum

Toronto is a North American leader in sales of luxury and supercars, and the Canadian International AutoShow helps drive that reputation forward with one of the most comprehensive showcases of exotic vehicles on the auto show circuit.

Two days before the 2019 AutoShow opens to the public, it will play host to the inaugural Luxury and Supercar Forum, featuring luxury and supercar designers from McLaren, Rolls-Royce and Devel Sixteen. This exclusive event will not only provide an early look at some of the most exotic cars appearing at the AutoShow, but will also provide a unique insight into how the designers of the most exclusive cars in the world see the super car genre evolving.

“Toronto has quickly become a super car mecca,” says Jason Campbell, General Manager of the AutoShow. “We are a continental leader in sales of luxury cars. Pfaff McLaren is one of the world’s largest McLaren dealers, and Grand Touring Automobiles is one of the North America’s largest retailers of Rolls-Royce, Lamborghinis and other super premium luxury products. The strength of this marketplace is well known within the luxury and exotic brands, and those that want to get a foothold in this space.”

Two years ago, Aston Martin picked Toronto for the global auto show debut of its AM-RB 001 — the hypercar it developed in partnership with Red Bull and since re-named the Valkyrie. Last year, Swedish luxury car maker Koenigsegg brought its record-setting Agera RS to open the AutoShow — the world’s fastest production car that can reach speeds approaching 450 kilometres per hour. Continue reading “Canadian International AutoShow Introduces Inaugural Luxury & Supercar Forum”

JW Marriott and FOOD & WINE Announce Full Lineup of Star-Studded Talent for Venice Food & Wine Festival

JW Marriott Hotels & Resorts and FOOD & WINE are thrilled to announce the addition of notable talent for the inaugural Venice Food & Wine Festival, including award-winning singer and songwriter Emeli Sandé, who will headline the festival’s grand finale concert. Culinary legends, Michelin-starred Chef Missy Robbins, food artist, baker and owner of Flour Shop Amirah Kassem, and Chef and Food Stylist Camille Becerra, have also joined the impressive roster of celebrated and established epicureans.

Tickets are available to the highly-anticipated Venice Food & Wine Festival, which will take place at JW Marriott Venice Resort & Spa from May 3-6. Hosted by FOOD & WINE Editor-in-Chief Hunter Lewis, the festival will join celebrity chefs, renowned winemakers, and epicurean insiders for a spectacular three-day weekend showcasing the finest Italian cuisines, wines, and spirits, with a focus on local Veneto traditions and the magnetism of the Venetian islands. Guests will have personal access to internationally-celebrated chefs and wine and spirits experts including:

  • Michelin-starred chef Giancarlo Perbellini and chef Federico Belluco of JW Marriott Venice Resort & Spa’s Michelin-starred Dopolavoro restaurant
  • James Beard Award-winning celebrity chef, author, restaurateur and 2004 FOOD & WINE Best New Chef Scott Conant
  • Michelin-starred chef and owner of Lilia Missy Robbins
  • Food artist, baker and owner of Flour Shop Amirah Kassem
  • 2002 FOOD & WINE Best New Chef and James Beard Award-winning chef and restaurateur Fabio Trabocchi
  • James Beard Award-winning chef Jonathan Waxman
  • Chef and food stylist Camille Becerra Continue reading “JW Marriott and FOOD & WINE Announce Full Lineup of Star-Studded Talent for Venice Food & Wine Festival”

HYATT PLACE FRANKFURT AIRPORT OFFICIALLY OPENS

 Hyatt Hotels Corporation (NYSE: H) today announced the opening of Hyatt Place Frankfurt Airport, marking the introduction of the Hyatt Place brand to Germany. Hyatt Place Frankfurt Airport joins six Hyatt Place hotels across Europe, including Hyatt Place London Heathrow AirportHyatt Place West London/HayesHyatt Place Amsterdam AirportHyatt Place Jermuk, and Hyatt Place Yerevan. The growth of the Hyatt Place brand in Europe highlights the growing importance of Hyatt’s select service properties across the region.

The Hyatt Place brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable, seamless experiences that accommodate their lifestyles and familiar routines. To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment.

“We are delighted to welcome guests to Hyatt Place Frankfurt Airport,” said Ines Bruenn, General Manager of Hyatt Place Frankfurt Airport. “The hotel has been designed specifically with our guests in mind, blending comfort with convenience. Our guests are constantly on the move, and we want to make sure our multitasking guests can easily accomplish what they need to do while on the road. We are confident that Hyatt Place Frankfurt Airport will help make our guests’ journey easier, more productive and successful.” Continue reading “HYATT PLACE FRANKFURT AIRPORT OFFICIALLY OPENS”