FIFA Legends assemble for exclusive FIFA Women’s World Cup France 2019™ campaign

Some of the biggest stars in football, including Alex Scott, Marcel Desailly, Nadine Kessler, Michael Essien, Laura Georges and Gilberto Silva, have assembled as part of a 23-strong FIFA Legends squad for a campaign that will see these illustrious footballing personalities harness their sporting superpowers and turn into superheroes on a mission to promote the FIFA Women’s World Cup 2019 and the women’s game in general.

With just four months to go before FIFA’s flagship women’s football tournament kicks off, 23 current and former players, representing 19 of the tournament’s qualified nations, are coming together in a one-of-a-kind promotional initiative to support the FIFA Women’s World Cup France 2019 and drive match attendances, increase TV viewership, generate engagement and inspire a new generation to play women’s football.

Made up of 13 women and ten men, the squad members were selected for their superhuman qualities and unshakeable commitment on and off the pitch. Each has had to overcome obstacles in the face of adversity and as part of the campaign and the wider FIFA #DareToShine movement, will be encouraging women and girls to push boundaries to succeed in all areas of life.

Former England footballer Alex Scott said: “Who hasn’t dreamed of being a superhero?! I’m so excited about #LegendsAssemble because my alter ego, Trail Blazer, has only one objective – to empower girls and women and encourage them to play football!” Continue reading “FIFA Legends assemble for exclusive FIFA Women’s World Cup France 2019™ campaign”

#DareToShine

Launch of FIFA’s first-ever global strategy for women’s football

FIFA has launched its first-ever global strategy for women’s football which charts the course for how FIFA will work with confederations and Member Associations (MAs), clubs and players, the media, fans and other stakeholders to realise the full potential that exists within the women’s game.

FIFA strongly believes that women’s football brings one very important benefit to the many young girls and women involved in the game – empowerment. Encouraging empowerment through football, growing the game, getting more girls involved in it earlier and keeping women in football longer are all key elements of FIFA’s Women’s Football Strategy.

Speaking about the launch of FIFA’s global strategy for women’s football, Secretary General Fatma Samoura said: “As FIFA’s first female Secretary General I am proud to launch our first-ever global strategy for women’s football. The women’s game is a top priority for FIFA and via our new strategy we will work hand-in-hand with our 211 member associations around the world to increase grassroots participation, enhance the commercial value of the women’s game and strengthen the structures surrounding women’s football to ensure that everything we do is sustainable and has strong results. Most importantly it will make football more accessible to girls and women and encourage female empowerment, a subject of great importance, now more than ever before.” Continue reading “#DareToShine”