Tag: cuisine

Incredible India Wins Pata Gold Award 2019

The Incredible India “Find the Incredible You” campaign released globally by the Ministry of Tourism during 2018-19 has been declared winner of the PATA (Pacific Asia Travel Association) Gold Award 2019 in the “Marketing – Primary Government Destination” category. This year’s awards attracted 198 entries from 78 organisations and individuals worldwide.

The Ministry of Tourism, as part of its promotional initiatives annually releases Global Media Campaigns under the ‘Incredible India’ brand-line in the Television, Print, Digital and Social Media, in key and potential source markets overseas.

To take the Campaigns to the next level, the ‘Incredible India 2.0’ Campaign was launched in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country.

As part of the 2.0 Campaign, five new television commercials were produced by the Ministry, which were aired globally in the television, digital and social media. These were:

  1. Yoga   :           “The Yogi of the Racetrack”
  2. Wellness :      “The Reincarnation of Mr. and Mrs. Jones”
  3. Luxury  :        “The Maharani of Manhattan”
  4. Cuisine  :       “The Masala MasterChef”
  5. Wildlife :       “The Sanctuary in Paris”

The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travelers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travelers, with the tagline “Find the Incredible You”.

The series of films have received a very good response and have registered over 153 million views on social media. They were earlier awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019. Continue reading “Incredible India Wins Pata Gold Award 2019”

JW Marriott Venice Resort & Spa reinvents fine-dining restaurant with Trabocchi’s new locally-inspired dining concept

Michelin-starred Chef and Restaurateur, Fabio Trabocchi to Unveil Fiola at Dopolavoro Venezia, an Exclusive Epicurean Experience at JW Marriott Venice Resort & Spa

“We are delighted to welcome Fabio Trabocchi to JW Marriott Venice Resort & Spa and are excited to lead our guests through a dynamic culinary journey with the unveiling of Fiola at Dopolavoro Venezia,” said Mitzi Gaskins, Vice President & Global Brand Leader, JW Marriott. “Fiola at Dopolavoro Venezia will feature a vibrant menu thoughtfully curated by Trabocchi, with cuisines deeply rooted in traditional flavors from Italy and the Adriatic.”

Nestled inside JW Marriott Venice Resort & Spa, the city’s premier hotel that enjoys a splendid location on Venice’s private island, Isola delle Rose, Fiola at Dopolavoro Venezia will incorporate culinary highlights from the celebrated menu of Trabocchi’s existing Michelin-starred restaurant, Fiola DC. Continue reading “JW Marriott Venice Resort & Spa reinvents fine-dining restaurant with Trabocchi’s new locally-inspired dining concept”

Cocktails, Wine and Food: A Fine Gourmet Mix at the 6ix!

–Lachman Balani

The 6ix, as Toronto is known, has come alive again for four glorious days at the Metro Toronto Convention Centre.

The annual gourmet food and wine expo is back from Nov 22-25! Sip and savour your way through international gourmet cuisine, exotic delicacies, incredible wines, cutting-edge cocktails, stunning craft beers and so much more!

Many experts are in town to tell you all about how to be a connoisseur in manna and libations divine.

Jeremy Parsons, famed culinary mixologist, kicked off the event showing off his prowess in mixing cocktails. He gave the public a taste of his superb version of Canada’s famous “Caesar’s” made with vodka and Clamato juice and smoked in an infuser designed by him.

He then treated the attendees to an amazing sous-vide margarita, tequila blended with pineapple and other citrus fruits. All his impressive cocktails are in his new book “Invite: Cocktails, Canapés, Company! “

Following his incredible presentation, Christopher Waters, renowned wine connoisseur, wowed the crowd with four incredible wines. Starting off with a de jour rosé bubbly for the festive season, he continued with a white, then onto two reds, explaining the intricacies of the wines to the glowing and happy faces of the appreciative participants.

There are tutored tasting programs and complimentary cooking demonstrations by celebrity guests all day long. Continue reading “Cocktails, Wine and Food: A Fine Gourmet Mix at the 6ix!”