The Punjabi radio producers of CJMR 1320 AM radio station have once again come together to fight hunger in our community by hosting another radiothon and food drive in support of Mississauga’s Seva Food Bank. The previous seven radiothons and food drives have collectively raised over $750,000 and 320,000 pounds of food for Seva Food Bank. This year, at the eight annual CJMR Guru Nanak Radiothon and Food Drive raised over $180,000 in pledges and 40,000 pounds of food for the Seva Food Bank.
The record-breaking effort was led by the producers of CJMR 1320 AM radio station to mark the 549th birth anniversary of Guru Nanak, the founder of the Sikh faith. “We really wanted to find a way to put Guru Nanak’s message of equality, social justice and service into practice,” remarked radio host Kuldip Deepak. “The Seva Food Bank is doing just that with its commitment to seva, selfless service, and sarbat da bhalla, the well-being of all humanity.”
On Friday November 23rd and Sunday November 25th, the radio hosts were on the air for over sixteen hours fielding over a thousand calls from dedicated listeners who pledged their donations. On Saturday November 24th, a food drive was organized with the support of over two hundred volunteers, spanning almost twenty-five South Asian grocery stores and gurdwaras to collect food donations across the Peel region.
We’re proud to support Seva and our Punjabi hosts with this wonderful initiative”, remarked CJMR’s General Manager Matt Caine. “It’s incredible that in the eight years of this radiothon, we’ve raised almost a million dollars for this great cause.”
“This incredible week has made a direct positive impact on the lives of our client families” commented Seva Food Bank organizer, Sarabjot (Jyoti) Kaur Bedi. “The food and funds collected allow us to not only feed more people but also tackle the issues of food security, hunger and poverty in Mississauga.”
The Seva Food Bank first opened its doors in September 2010 and now serves almost 900 families in need each month across both locations. As part of the Mississauga Food Bank’s city-wide network, it provides safe, nutritious and culturally appropriate food to clients from its Wolfedale and Malton locations.