DUTY FREE AT CSIA RECOGNIZED AMONGST ASIA’S 100 GREATEST BRANDS

Mumbai International Airport Pvt Ltd (MIAL), the nation’s gateway holds great significance in aiding the metropolis to sustain its fast paced growth. The highly awarded MIAL is a benchmark for its infrastructure, facilities and services to match global standards. These consistent efforts have been rewarded time and again. The latest one being the Mumbai Duty Free receiving recognition as one of Asia’s 100 Greatest Brands for the year 2017, at the recently held second annual edition of the prestigious, ‘Asia’s Greatest Brands and Leaders Awards’ presented by well-known AsiaOne Magazine & URS Media at Marina Bay Sands, Singapore.

Understanding the Indian traveller who seeks best value for his purchase, Mumbai Duty Free launched a global first marketing campaign, ‘Mumbai Duty Free is now Free’. The campaign aimed at providing discount vouchers, redeemable coupons and complementary experiences from partner brands which the customer can use for making purchases in India. With double the value back from partner brands, a customer’s purchase at Mumbai Duty Free technically becomes free.

Asia’s Greatest Brands is a mission where leading global brands are identified after extensive research by experts. The shortlisted global brands are put on deserving pedestals for admiration of the world. The winners are adjudged on the basis of research across 16 industries, 1200 brands and 62 sub-categories from multiple sectors, with the process being reviewed by PricewaterhouseCoopers (PWC). The summit has become one of the distinguished platforms to honour the greatest brands and leaders from across Asia for their contribution as growth engines of the world.

About GVK MIAL

GVK Mumbai International Airport Pvt. Ltd (MIAL) is a Public Private Partnership joint venture between a GVK-led consortium (74%) and the Airports Authority of India (AAI)(26%). GVK MIAL was awarded the mandate for operating and modernizing Chhatrapati Shivaji International Airport, Mumbai (CSIA). Through this transformational initiative, GVK MIAL has made CSIA one of the world’s best airports, which consistently delights customers besides being the pride of Mumbai. The new integrated Terminal 2 at CSIA enhanced the airport’s capacity to service over 50 million passengers and one million tons of cargo annually.

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