Vancouver headquartered popular athletic apparel company Lululemon Athletica Inc. has launched meditation space in its stores. Lululemon reportedly included its first Mindfulosophy space inside the new 8,000-square-foot store which opened on Fifth Avenue in Manhattan (New York City) on July 21, where visitors can follow various self-guided meditations.
The trademark application of Lululemon Athletica Canada Inc. regarding Mindfulosophy has been accepted by United States Patent and Trademark Office, which included downloadable content featuring topics relating to meditation, yoga philosophy, etc.; accessories including face masks for meditation, etc.; pre-recorded DVDs featuring topics relating to yoga philosophy, etc.; providing classes, instruction, training, and interactive on-line instruction and training in the fields of meditation, etc.; entertainment services in the nature of arranging social community entertainment events featuring meditation, etc.; providing a website featuring audio and video presentations featuring information, instruction and training in the fields of meditation, etc.
Founded in 1998, Lululemon claims to be “a technical athletic apparel company for yoga, running, training and most other sweaty pursuits”. Its “Manifesto” includes “the pursuit of happiness is the source of all unhappiness”. Laurent Potdevin is the Chief Executive Officer, while Glenn K. Murphy and David Mussafer are its Board Co-Chairmen.