GILLETTE launches new FUSION PROSHIELD™ with LUBRICATION BEFORE AND AFTER THE BLADES to shield against irritation

Study shows most guys who shave take about 170 strokes with their razor which causes irritation. For ultimate closeness and comfort, Gillette has changed its blade cartridges so guys don’t have to change the way they shave.

February 2016: According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel.  Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes.  Instead of expecting guys to change how they shave, Gillette® has made its best cartridge even better to shield guys from irritation.    The new Gillette Fusion® ProShield™ with lubrication before and after the blades shields against irritation during every shave – no matter how many strokes he takes.

Guys have many habits that get them looking their best. But they often do these and other typical activities throughout the day involuntarily. Some guys may puff up their chest when feeling provoked, stroking their facial hair when thinking, sucking in their belly when seeing an attractive person and taking a surprising number of strokes every time they shave.

When it comes to shaving, guys re-stroke over the same area, wiping away the shave gel. Shaving over the same spot without lubrication can cause skin irritation, redness and bumps that keep guys from looking and feeling their best. That’s why Gillette developed Fusion ProShield, engineered to shield against irritation, with new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering incredible closeness.

“With the latest razor technology, excessive re-stroking isn’t necessary for a close shave, but old habits are hard to break,” said Stew Taub, Director of Shave Care R&D at Gillette.  “At Gillette, we constantly look for solutions to help improve the shave for guys, and that is why we are introducing Fusion ProShield with lubrication before and after the blades, to help shield from irritation during the shave.  We have changed our blade cartridges so guys don’t need to change the way they shave.”

Product Features:

  • New ProShield Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, shields from irritation.

With All of the Great Features of Gillette’s Most Advanced ProGlide Blade Cartridges:

  • Our thinnest, finest blade edges with less tug and pull1
  • Gillette’s most advanced blade coating
  • Blade Stability Bar maintains optimal blade spacing for exceptional comfort
  • MicroComb to help guide stubble to the blades
  • Precision Trimmer for accurate edging

 

On our FlexBall Technology Handle:

  • FlexBall handle with innovative pivot to respond to facial contours for maximum contact2

Two Varieties Available:

  • Standard (Yellow)
  • Chill™ with Cooling Technology (Blue)

And, ProShield blade cartridges fit on all Fusion and ProGlide handles.

Gillette rebuilt shaving with the Fusion ProGlide with FlexBall technology, and has now changed the face of cartridge technology with the Fusion ProShield.  More than 25 million men have switched to FlexBall and together with Fusion ProShield, the shave experience has just gotten even better with Gillette’s most advanced razor.

Gillette Fusion ProShield will be available at food, drug and mass merchandise stores in Canada starting on early February 2016 for a suggested retail price of $14.99.  Retail price is at the sole discretion of the retailer.

1 first 4 blades vs. Gillette Fusion

2 among Gillette Fusion razors

 

 

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